Comments on: Measuring The ROI of Social Media and How To Gain Value from Twitter, Facebook, and Linked In http://www.jeffhaines.com/blog/?p=67 Digital multimedia and its manifestations, impact, and future Thu, 18 Mar 2010 13:15:56 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: David http://www.jeffhaines.com/blog/?p=67&cpage=1#comment-1862 David Wed, 17 Jun 2009 21:02:06 +0000 http://www.jeffhaines.com/blog/?p=67#comment-1862 Very insightful. Going one step further, you can turn that traffic information into Cost per Click, a very useful ROI metric. Thought you'd be interested in my blog on social media CPC: http://www.pageonepr.com/blog/2009/06/11/using-cost-per-click-for-social-media-roi/ Very insightful. Going one step further, you can turn that traffic information into Cost per Click, a very useful ROI metric. Thought you’d be interested in my blog on social media CPC:
http://www.pageonepr.com/blog/2009/06/11/using-cost-per-click-for-social-media-roi/

]]> By: Nichole Kelly http://www.jeffhaines.com/blog/?p=67&cpage=1#comment-1861 Nichole Kelly Wed, 17 Jun 2009 19:53:23 +0000 http://www.jeffhaines.com/blog/?p=67#comment-1861 Great article. No BS here, just straight real-world advice. Thank you! It's honestly refreshing with all of these self-proclaimed "experts" out there. Currently, value is the real measurement on social media. ROI comes later and requires some kind of automation system like Salesforce paired with Eloqua to really track down to sales. Great article. No BS here, just straight real-world advice. Thank you! It’s honestly refreshing with all of these self-proclaimed “experts” out there.

Currently, value is the real measurement on social media. ROI comes later and requires some kind of automation system like Salesforce paired with Eloqua to really track down to sales.

]]> By: Megan http://www.jeffhaines.com/blog/?p=67&cpage=1#comment-1860 Megan Wed, 17 Jun 2009 19:03:36 +0000 http://www.jeffhaines.com/blog/?p=67#comment-1860 Great article! Would love your thoughts on "Social Landing Pages!" Here is a blog post that describes them: http://www.ioninteractive.com/post-click-marketing-blog/2008/5/21/7-reasons-for-social-networking-on-landing-pages.html Great article! Would love your thoughts on “Social Landing Pages!” Here is a blog post that describes them: http://www.ioninteractive.com/post-click-marketing-blog/2008/5/21/7-reasons-for-social-networking-on-landing-pages.html

]]> By: Sera Smith http://www.jeffhaines.com/blog/?p=67&cpage=1#comment-1858 Sera Smith Wed, 17 Jun 2009 12:58:22 +0000 http://www.jeffhaines.com/blog/?p=67#comment-1858 Nice post. I liked you recommendations. Here is the contribution from my side - http://www.webguild.org/2009/06/the-cost-and-payoff-of-investing-in-social-media.php?p=p2 Nice post. I liked you recommendations.

Here is the contribution from my side -

http://www.webguild.org/2009/06/the-cost-and-payoff-of-investing-in-social-media.php?p=p2

]]> By: olivier blanchard http://www.jeffhaines.com/blog/?p=67&cpage=1#comment-1854 olivier blanchard Wed, 17 Jun 2009 04:03:06 +0000 http://www.jeffhaines.com/blog/?p=67#comment-1854 I would be willing to bet that many companies with solid SM programs could determine ROI if only they knew how. Unfortunately, most SM consultants and measurement "experts" are measuring "media" or impressions and not actual ROI. It isn't their fault - they just don't know any better. Interesting post, Jeffrey. You definitely have two different discussions going here: One is about ROI, and the other is about value. Both are important. I would be willing to bet that many companies with solid SM programs could determine ROI if only they knew how. Unfortunately, most SM consultants and measurement “experts” are measuring “media” or impressions and not actual ROI. It isn’t their fault – they just don’t know any better.

Interesting post, Jeffrey. You definitely have two different discussions going here: One is about ROI, and the other is about value. Both are important.

]]>